Cartoon Network UK And Weetabix Partner For Another Weetabuddies Campaign
Cartoon Network UK and breakfast cereal manufacturer – Weetabix has teamed up once again for another Weetabuddies sponsorship campaign. The Weetabuddies campaign encourages creativity and educates kids the importance of eating a healthy breakfast. As part of the campaign, Weetabix will be sponsoring Cartoon Network UK’s before-school breakfast timeslot. This year, the campaign will run in four different months: April, July, September and November.
The campaign will also include a competition, where kids can create their own character made with Weetabix, nuts, fruit and other healthy toppings. The two most creative competition entries will be chosen by Cartoon Network and Weetabix and be featured in specially made sponsorship spots on the channel, the winning entries will be shown on-screen in September. The two winners will win a trip to London and the chance to visit a recording studio to direct the voiceover artists behind their characters.
Previously, Cartoon Network has turned some of their famous cartoon characters into Weetabuddies for the campaign including Adventure Time’s Jake the Dog to Regular Show’s Rigby and Bubbles from The Powerpuff Girls. Cartoon Network has also made a Weetabuddy version of Grizz, Ice Bear and Panda from We Bare Bears.
Andrew Mallandaine, sales director at Turner UK made a statement about the successful Weetabuddies campaign:
“We are delighted to be working with Weetabix again in 2017 as part of their renewal of the hugely popular Weetabuddies campaign. This year’s partnership will see Weetabix continue the successful sponsorship of Breakfasts on Cartoon Network. Our Cartoon Network viewers loved the award-winning Weetabuddies creative we featured on-air last year and we hope the campaign will continue to encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal”
Charlotte Hunt, Weetabix brand manager also added:
“In 2016 the Weetabuddies campaign was hugely successful for us delivering an increase in sales, the brand’s biggest viral success, and over 10,000 competition entries, as well as having a positive impact on consumers viewing the brand as more exciting, tasty and fun. It’s hugely exciting to be partnering with Cartoon Network again in 2017 and means we’ll be on kids’ TV for 52 weeks of the year, encouraging families to get creative and enjoy a fun and nutritious breakfast.”
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