Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards
This year, Cartoon Network UK has won two gold-level Promax UK Awards in the Best Direct Response Promo Kids and Best Sponsorship Package categories. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer. The PromaxBDA UK 2016 awards ceremony took place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London.
The “Best Direct Response Promo Kids” gold award was awarded to Cartoon Network UK’s 2015 Ice King Christmas Countdown, every day during December on the run-up to Christmas, the Ice King from Adventure Time was up to mischief; he attempted to ruin the festive season, either by stealing presents or by annoying Christmas carol singers. Cartoon Network UK ran an running news report/competition for kids to report what on the Ice King done each day in exchange for an award, everyday a different prize was given away.
Video of all of the Ice King’s crimes during Christmas 2015:
Eventually, the Ice King felt really sorry for what he did, so he became a “Nice” king and had a big prize giveaway.
Cartoon Network UK won the gold “Best Sponsorship Package” award for its Weetabix Weetabuddies sponsors Breakfast Funnies campaign. Each sponsorship ident features different Weetabuddy characters (made up of a Weetabix block, nuts and fruit) in a cereal bowl telling funny jokes or acting in funny situations. Cartoon Network UK also made Weetabuddy versions of Adventure Time’s Jake the Dog, Uncle Grandpa, Regular Show’s Rigby and Bubbles from The Powerpuff Girls. The purpose of the campaign is to educate kids the importance of eating a healthy breakfast, the campaign was also used in conjunction with Cartoon Network’s Imagination Studios initiative.
Turner UK also won a silver award in the “Best Sponsorship Package” category for its What’s on TV sponsors Christmas on TCM campaign last year and also a bronze award in the “Best Print Based Ad or Poster” category for TruTV’s RuPaul’s Drag Race: May Contain Nuts advertising campaign
http://promaxuk.com/promaxuk-awards/2016-winners/
BAFTA Kids Awards Tonight!
Tonight (20/11/2016) is one of the most important nights of the year for the British children’s entertainment industry, the 2016 Children’s BAFTA awards will be held at The Roundhouse in London. As a reminder, below is a list of all the nominations awarded to Cartoon Network; awards include Favourite TV Show (BAFTA Kids Vote award) and channel of the year.
List of all the categories with Cartoon Network UK nominations:
Decided By BAFTA Jury
Best UK Animated Show
The Amazing World of Gumball: Ben Bocquelet, Mic Graves, Sarah Fell
Channel Of The Year
Cartoon Network UK and Ireland: Turner Kids UK Team
Best International Show
We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen
Best Children’s Show Storywriter
The Amazing World of Gumball – Writing Team
Decided By Public Vote
BAFTA Kids Vote: Favourite TV Show
We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen
Have a read of the British Academy Children's Awards brochure before Sunday's ceremony (and a scribble too!
): https://t.co/riYSXBI5UC pic.twitter.com/BJgtx3Nsm5
— BAFTA (@BAFTA) November 18, 2016
The stage is set for tonight's Children's Awards! Follow us to find out the best in children's film, TV & games
#BAFTAKids pic.twitter.com/w4DF7JO88E
— BAFTA (@BAFTA) November 20, 2016
Full list of all the BAFTA Children’s Awards 2016 Nominations
http://awards.bafta.org/award/2016/childrens
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